Land & Life Foundation has embarked on a global sustainability initiative to ensure all the brands included in the charitable organisation’s portfolio, including Elewana, SkySafari, Sopa, and Cheli & Peacock, are actively working towards making a positive impact on people and the planet. Whilst L&L, as the sustainability arm of all the brands, has always had a focus on leaving a gentle footprint, the foundation will now concentrate on creating baseline data to measure their carbon footprint in line with the international GHG Protocol standards to enable the group to take active measures in reducing their carbon footprint. They are building strategic partnerships to enable the group to become Carbon Neutral and look forward to sharing more insights on this journey in the near future.