The Elewana Collection appoints JG Black Book for UK Trade Representation
The Elewana Collection is delighted to announce the appointment of JG Black Book to serve as their new UK Trade Representation agency.
JG Black Book's strategic trade representation efforts on our behalf in the North East of the United States have generated increased business in this key market. We are therefore delighted to enlist their support as we to continue to develop and grow our visibility across the UK. Honourway has been an extremely valuable partner in this market. Honour herself has been a good friend for many years and we're all thankful for her support and hard work these past years, and wish her well in the future. Working with JG Black Book and UK Director, Liz Harper, will allow us to continue to partner even more efficiently and effectively with the travel industry going forward.
- James Haigh, Director of Sales & Marketing at The Elewana Collection
Liz Harper serves as JG Black Book's Director of Industry and Media Relations in the UK.
She has spent the past decade immersed in the UK travel industry, managing the marketing department of UK travel publisher Footprint Travel Guides, and then leading the traditional marketing, PR and partnership team for luxury tour operator Abercrombie & Kent where she gained extensive East Africa knowledge and experience.
"I'm absolutely thrilled to be representing The Elewana Collection to the UK travel trade, said Liz. "Elewana not only offers spectacular accommodation in iconic locations in Kenya, Tanzania and Zanzibar, but also puts social and environmental responsibility at the heart of everything they do: something that's very important to me personally. I know East Africa well having been lucky enough to have travelled there on a number of occasions.
I never fail to be blown away by its beauty and its people, and I'm very excited to broaden my knowledge as I explore more of the region with Elewana and their exciting SkySafari brands"
Alexandra Avila, JG Black Book's President, commented "Elewana offers guests a collection of premiere camps and lodges with a wider footprint and greater variety of destinations than any other in East Africa, providing endless inspiration and unforgettable memories. We're delighted to build on an already strong relationship by representing The Elewana Collection in the UK as well as the North East of the US."